Your website is the center of your digital marketing. You begin by creating helpful, informative content on your site that positions you as an authority and creates trust. You link to your content via your social media networks (or outposts). Search engines will index your content which will improve organic search rankings. Paid search through search engines and social networks add more targeted traffic. Offline advertising and promotion (TV, print, direct mail) can be and additional source of traffic, and tracked via QR codes or dedicated landing pages optimized for your audience.